Rideshare changed transit for everyone, everywhere. Cargo is connecting millions of riders with millions of products, everyday. 



Jeff Cripe | Founder & Chief Executive Officer

After graduating from Yale, Jeff was an early team member at Birchbox, and a founding Ecommerce team member at Christie's, where he helped build the world’s leading digital art-commerce platform. Jeff has also worked as an Advisor to Loehmann's and ARTCUBE. Outside of work, Jeff is on the Junior Board of Project Art, enjoys golf, and is an amateur paleontologist credited with the discovery of new species and genuses, including T. cripeosaurus

Jasper Wheeler | Founder & Chief Product Officer

Jasper is a highly technical industrial designer with 12 years of experience developing products, from concept to shelf, for companies ranging from Fortune 500 homeware retailers to venture-backed hardware startups. His design philosophy is to use iterative model-making and prototyping processes to create production-ready designs. He lives in Brooklyn with his fiancee and two adorable dogs, where he attends every concert. Ever. 

Eric Aleman | Chief of     Staff

Before joining the ride-share industry, Eric studied mathematics at the University of Michigan and consulted for various early-stage startups. He has previously worked on NSF-backed research and National Nuclear Security Administration projects with some of the leading scientists from NASA, Harvard, MIT, and the DOE. Eric is a ravenous eater and can be found at local restaurants up to 10 times per day. 

Stuart Clark | Head of Software and Operations

After successfully dropping out of college, Stuart pursued an operations and technology career at Birchbox. During his five year tenure, Stuart led design and implementation of various scalable back-end systems and integrations supporting distribution to well over a million monthly subscribers across multiple countries. Recently, Birchbox’s Most Mysterious has been busy spearheading development at Cargo and perfecting the Old Fashioned.

Sabina Rahaman | Head of Brand Partnerships

Prior to Cargo, Sabina worked in Brand Management at Unilever and Danone across a variety of food and personal care products. She has expertise in product innovation, developing channel growth strategies and brand re-launches. Sabina received her MBA in Marketing from Emory University and completed her undergraduate studies in Design at the University of Michigan. When not exploring the city, Beans is an avid outdoor enthusiast who enjoys trail hiking and skiing.

James Baez Silva | Senior Software Developer              

James is a startup veteran. His first successful exit came at Blackline, a software company where James was an early team member, which was acquired by Silverlake before going public in 2016. Prior to Cargo, James was a Senior Software Engineer and seed investor at Everwise, a NYC SaaS company whose Series B was recently led by Sequoia Capital. Cargo's first money in, James joined Cargo less than a year later as a Senior Software Engineer. Equal parts entrepreneur and investor, his other notable investments include Super League Gaming, ORock Technologies, Mobilogix, and SecureAuth.

Kevin Yanos | Driver Operations Lead               

As a recent graduate of the University of Michigan, Kevin brings his experience of working in the mobility space at Ford Motor Company.   While there, he was responsible for bringing ‘whiteboard ideas’ to life, as well as developing the next company-culture changing innovations.  Kevin was born and raised in Michigan with five sisters, including a twin.  His favorite things are sports, camping, and chocolate chip cookies.


Kenny Liao | Head of Driver Growth and Operations         

A graduate of UT-Austin, Kenny most recently served as the first GM and Expansion Lead at Chariot, where he led expansion efforts before and after the company’s acquisition by Ford, launching operations in Austin, Seattle, and NYC. He was also Uber’s first Territory Lead, leading successful negotiations to start Uber’s service at both San Jose & Monterey’s airports. Kenny previously worked at the Boston Consulting Group, Yahoo!, Shift, and Zynga, and received his MBA from UCLA. Outside of work, @concertkenny can be found at a concert, traveling, or eating something delicious.

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Dena Xavier | Merchandising Operations Manager

Dena is a Florida Gator with a Master’s in Business Management and a certification in Supply Chain Management. She has expertise in inventory management and supply chain operations. At Mondelez International, Dena held numerous roles in logistics and forecasting across multiple categories. She also has experience in brand management and marketing in fast moving consumer products. In her spare time, Dena can be found training for her next marathon or exploring the local restaurant scene.


Cesar De La Cruz | Driver Advocate

Before switching careers and joining Cargo, Cesar was an educator working in high-performing Charter Schools. An expert in college access, Cesar guided hundreds of students and their families through the college application process. He graduated from the University of Central Florida. When not in the office, Cesar can be found teaching himself to code or running around the playground and singing Disney songs with his wife and two kids.


Catherine Deutschman | Retail Merchandising Manager

Before signing on as Cargo’s 10th employee, Catherine worked in Retail Merchandising at a number of billion-dollar companies across multiple categories of business, including fashion, home, and beauty. Most recently, she was part of the team that led the re-launch of PINK Beauty at Victoria’s Secret. Catherine holds a bachelor’s degree in political science from the University of Pennsylvania.Outside of work, Catherine can be found over-ordering at some of NYC’s best restaurants and spending time with Schmooie the cat (not pictured).


Alex Trigolos | Head of Sales Operations

Prior to joining Cargo, Alex was an early member at NeuroFocus (acquired by Nielsen) and PINCHme, a market leader in data-driven CPG product sampling. Building startups into market leaders is Alex’s comfort zone, where he can establish efficient account management and sales ops processes, and put his consumer research background to work. When he's not busy building a network of happy clients (or breathing Salesforce), Alex enjoys tasting great wines and stocking up his 'wine cellar’ in a typical New York apartment.


Bekki Gredinger | Senior Vice President, Sales

Before joining Cargo, Bekki was a key partner at BrandShare, where she launched and developed an Ecommerce Sampling platform with more than 750 retailers where she connected brands with Ecommerce Retailers to sample their products.   She managed the national sales staff, launched subscription divisions with retailers such as Walmart, and oversaw all major functions within the company. Bekki previously worked at News America Marketing, Time Inc. and Kraft Foods before turning to her love of start ups!

Bekki credits her wide array of client experience and entrepreneurial outlook for her success in the business world.  She graduated from the University of Rhode Island with a degree in Marketing and a minor in Management. All of Bekki’s free time is spent with her big pup Sonny but she always enjoys a tropical vacation and a good run. 


James Cowen | Head of Corporate Development

James started his career in investment banking before fulfilling his ambition of transitioning to the exciting tech startup space by joining Gett. Whilst working at Gett he played a key role in raising $400MM from VW and Sberbank, whilst also completing numerous acquisitions and strategic partnerships. James lives in London and spends his spare time playing tennis, golf and cricket.



Board of Advisors

Mark Joseph

Mark Joseph is the CEO and Vice Chairman of Transdev North America, the largest multi-modal transportation company in the Americas.

Atif Rafiq

Atif Rafiq is the Chief Digital Officer of Volvo and previously served as the Chief Digital Officer of McDonald's. 

Alisyn Malek

Alisyn Malek is the Head of General Motor's Innovation Pipeline and an investor within GM's Venture Capital team.

Jeremy Phillips

Jeremy Phillips is a Digital Project Manager with Capital One and was a founding team member at Lyft.

Joseph Hessling

Joseph Hessling is the CEO of both 365 Retail Markets and Verii, two companies that are modernizing the vending and snack industry.

André Dettler

André Dettler is the Open Innovation Program Manager at Verizon, where he develops technology partnerships with rapidly growing startups.

John Moura

John Moura is a top rated rideshare driver in Boston, Lyft Mentor, former Senior Marketing Associate at Lyft, and former founder. 

Brian Gelb

Brian Gelb is a leader in CPG and tech management and was formerly a General Manager at Uber and a Brand Manager at Kraft. 

Patrick Hagerty

Pat Hagerty is Chief Executive Officer of Vistar, the nation's leading distributor for vending, specialty retail, theatre concessions, and more. Pat is also the acting chair of the National Automatic Merchandising Association.

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Hari Srinivasan

Hari is a product leader and entrepreneur, with a long history making beloved consumer products.  As the Director of Product Management at LinkedIn, who acquired Hari's previous startup, his work is regularly used by hundreds of millions of people. Hari is credited with dozens of top industry awards and featured in notable publications.